I did some quick tests on 2 cables.
Belkin 2M cable
Testing the left pin, which I believe is the power ( same distance on the pin above)

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Then a right-hand pin which I believe is data.

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Is around 0.768ohms on the power and 0.672 on the data. So if we round up to 0.8 ohms, based on 5V supply, 0.5amps, we get about 0.374V drop. So 5V - 0.374 = 4.626volts. Not great by far.
Next up a Startech cable 1M.

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Power 0.107 ohms, Data 0.207ohms. So if we take the power resistance of 0.1ohms 5V 0.5A we get about 0.05V drop, much better! even if we doubled the length of this cable was still only have 0.1V drop.
The Startech cable works much better, But I'm having to run through a 1M extension cable. The Belkin cable I cannot even get to connect to my printer. This cable measures 0.340R & 0.250R
At this point I am assuming the voltage drop because of the issues. *However*, my next test I'm going to connect my scope to the actual data line and see what kind of noise there is...

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Not too shabby I guess..
Looking around the net...
https://www.yoctopuce.com/EN/article/us ... ze-matters
Seems I am not the only person running into such problems.. So the hunt is on for a better cable..